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Certification in Fundamentals of Digital Marketing
3rd Floor, EN BLOCK, EN-34, Seven Hills Building, Street Number 8, Near Webel More, Sector V, Kolkata, West Bengal, India
Published date: May 27, 2025
The course is designed for starters to enter the dynamic world of digital marketing. The curriculum covers subjects like Online Advertising, Search Advertising, Display Advertising and E-Commerce advertising. The course enables students to maintain effective online presence, master the tactics of targeting and buyer profiling and leveraging social media for business development. Students also learn about A/B testing and Analytics to measure performance. The course is divided into 7 modules covering Page Creation, Online Performance Evaluation and building Brand Personas. The tools covered are SEMRUSH, Google Trends, yoast and Google Ads among others. The major hirers with average salary being INR 3.4 LPA to 6.5 LPA.
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